By Amos Bett
As Nakuru County awaits its elevation to city status, various local and international activities and festivals have been lined up ahead of the much-awaited event. A recent survey done by the Institute of Economic Affairs (IEA) marks Nakuru County as the best destination for investment.
Nakuru was declared the place with the greatest ease to do business in the country. To justify this hallowed placement, the hospitality industry has been boosted through the opening of new international hotels in Nakuru and Naivasha towns, the most recent one being a 5-star hotel known as the Lake Naivasha Resort, situated on the shores of Lake Naivasha.
In the entertainment industry, Nakuru County is known as the home of many prominent comedians and has often been flaunted among the best places in which to host comedy shows. For instance, the County recently hosted the popular Churchill Show, which attracts thousands of fans.
Nigerian Mega Star Wizkid will headline the first edition of Jerika festival in Nakuru’s Afraha Stadium this month. Between the 7th to the 10th of November 2018, Nakuru hosted the Lake International Pan African Film Festivals, whose aim was to empower the youths to leverage on the power of film for social change and to sensitize young performers and filmmakers on film and entrepreneurship.
This will certainly boost business in Nakuru town since the screening will take place at the Lake Nakuru Players Theatre among other places. From 29th November to 1st December 2018, Nakuru County will hold its first Nakuru International Investors Conference (NIICO) that will bring together both international and local investors.
The event will offer a prime opportunity for Nakuru County to showcase investment opportunities available in its domain. It is noteworthy that the County has aligned its development agenda to the President’s Big Four Agenda. The key projects that will be highlighted at the conference will be Oserian Industrial Park, Kengen Textile City Park, Lord Egerton Agri City, Kabarak University Smart City and later on the B2B meeting with the local investors.
“The overall goal of NIICO is to ensure Nakuru’s potential as an economic and industrial hub is fully realized and that it further creates a favourable environment for business and investment,” said Dr Ketyenya, the CECm for Trade and Tourism in Nakuru County