ISUZU launches its first SUV in East Africa Market, the Ksh 6.6 Million MU-X

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By Samwel Doe Ouma @samweldoe

I suzu East Africa has launched a sports utility vehicle (SUV) in Kenya. The seven-seater Isuzu MU-X, expected to redefine boundaries of adventure, comes with an intuitive 5-speed automatic (sequential) transmission that also allows one to go into manual mode. The MU-X will retail at Ksh 6.6 million.

Speaking during the launch, Isuzu EA Managing Director Rita Kavashe said the MU-X will target the urban lifestyle segment that has experienced rapid growth over the last few years. “We are delighted to introduce the Isuzu MU-X to the SUV market. This is a vehicle designed for the urban lifestyle professional, and people who love travel and adventure,” said Rita adding, “Customers will find that the Isuzu MU-X is a sporty vehicle that comes with extra attitude, a versatile comfortable cabin and excellent all-terrain performance.

While offering a premium passenger car experience, the MU-X has been developed to stand out and stand apart in every aspect,” she explained. The director explained that the vehicle builds on the Isuzu brand’s dependable heritage and legacy of reliability, performance and efficiency. Rita described the Isuzu MU-X as the ideal SUV for the modern family, and the vehicle of choice for anyone looking for a sophisticated, stylish vehicle that meets their lifestyle needs.

“The MU-X brings with it exciting features such as mobile phone connectivity, to enable our customers remain in touch with the world while driving safely. It also boasts seamless multi-media integration to the infotainment system that includes a built- in video screen for passengers’ entertainment during long trips,” noted Rita. “With its good ground clearance and protected underbody, our customers will enjoy superb off-road capabilities while travelling,” added Rita. On safety features, Rita described the vehicle’s impressive features that guarantee safety standards for customers.

“The mu-X comes with various safety options such as the Anti- lock Brake System (ABS) with Electric Brake force Distribution (EBD), and Brake Assist (BA) features providing great control on any terrain,” she said.

For maximum road grip during acceleration and high- speed cornering, the vehicle is equipped with Electronic Stability Control (ESC) and Traction Control System (TCS). The Isuzu MU-X has been awarded a five star rating by Australasian New Car Assessment Program (ANCAP) safety body.

The Chief Guest at the mu-X launch, Mr. Kimitoshi Kurokawa, President Isuzu Motors International Operations (Thailand), shared his excitement at the introduction of the vehicle to the Kenyan market. “This is the first time we are introducing this outstanding vehicle to the African market. So we can say that Kenya is the first country in Africa to start marketing the Isuzu MU-X.

The vehicle has done very well in the Australia, New Zealand and Asian markets, and we are confident it will be equally well received in the African markets,” stated Mr. Kimitoshi. The Isuzu MD also announced a three-year service maintenance package as part of the introductory sales offer in the market.

Inside the MU-X, the biggest attraction is the seven-inch touch screen infotainment system and the roof mounted 10-inch display screen for the second and third row of passengers. It has eight speakers two on the roof that brings about the surround system. Its exterior design has ample chrome on the double slat grille which gives the car a bold stance. The front fascia is further complimented by the projector headlamps with light emoting diode and day running light.

The SUV will be available on retail at Isuzu EA’s dealership network across the country, and in their Kampala and Dar es Salaam dealerships where customers will access professional servicing and quality genuine spare parts.

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