The discount extends to all listed Jumia travel products such as flight bookings and holiday
packages. The programme will reward loyal and return customers as well as entice new customers according to Jumia Travel.
The program carries incentives such as free airport pick up, early hotel check-in and late checkout, refreshments and personalized service delivery. “Our priority is to ensure that travel becomes universally accessible and affordable throughout Africa and the rest
of the world in line with United Nations World Tourism Organization (UNWTO) vision on ‘Tourism for all – promoting universal accessibility,” Estelle said.
The offer comes in a wake of rebound in air travel. Kenya’s total number of air passenger grew by 11.1 percent to 10.0 million in 2016 aided by lifted travel advisories, conference tourism, route expansion and lifting of trade bans according to the Economic Survey report
released by the Kenya National Bureau of Statistics.
Domestic aircraft movements to total movements increased by 0.5 percentage points from 58.8 per cent in 2015 to 59.3 per cent in 2016 with the domestic flight growth attributed to increased use of domestic air transport by the growing middle class in Kenya according
to government statistics.
Jumia Travel, a hotel-booking website, allows customers access over 25,000 hotels in Africa and 200,000 hotels globally. To access the services, you need to register on the Jumia e-Commerce ecosystem.
Travelers will participate by logging into their Jumia account. The website allows users to view hotel with special rates applying to Jumia Travel Smart customers. In March, Jumia Travel announced the launch of flights as part of a larger expansion plan which covered
international destinations such as Dubai, London and Paris.